Audit/Trade-mark
Branded products in Loghin.
Branded products represent the reason why a consumer is willing to pay more for one product or service than another, with the same quality and attributes.
Brand is a crucial element for the relationship between company and consumer. The brand acts as a guarantee of the quality of the product even for a consumer who has never purchased it but who knows it and associates it with quality or other positive characteristics.
To defend the brand concept, Loghin uses a special section dedicated to registered trademarks. It is possible (using Loghin services) to purchase branded products with the guarantee that these are original and not counterfeit.
Loghin uses the Loghout Audit System to report counterfeit trademarks and a way of distinguishing the original from the fake.
With the use of purchasing groups, Loghin distributes the commercial margin between the production area of the branded product and the area of use by means of an algorithm.
